Ad Campaign
Montaña de Oro
Project Summary:
This project is an ad campaign for a park or location in San Luis Obispo. I focused on the beautiful state park of Montaña de Oro. In this project, we had to figure out a theme and styling, through which we created posters, postcards, t-shirts, tote bags, and social media posts. I focused on the exploring and hiking aspect of Montaña de Oro funneled through hiking.
Rough Draft:
Rough draft of texts and color palette in thumbnails.
Rough Color and Text:
Multiple renditions of design figuring out color palette and element text.
Rough sketches:
Drawing of the design going through iterative process to come up with a theme.
Final:
Final render.
